Sun 1 Jul 2007
Will Apu be there too?
Posted by Marlow Harris under Weird Things
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Over the weekend, 7-Eleven Inc. turned a dozen stores into Kwik-E-Marts, the fictional convenience stores of “The Simpsons” fame, in the latest example of marketers making life imitate art.
Those stores and most of the 6,000-plus other 7-Elevens in the U.S. will sell items that until now existed only on television: Buzz Cola, KrustyO’s and Squishees, the slushy drink knockoff of Slurpees.
It’s all part of a campaign to hype the July 27 opening of “The Simpsons Movie,” the big-screen debut for the long-running television cartoon, which loves to lampoon 7-Eleven as a store that sells all kinds of unhealthy snacks and is run by a man with a thick Indian accent, our friend Apu.
Says Bobbi Merkel, an advertising agency executive with 7-Eleven’s advertising agency Freshworks, “It shows they get the joke.”
7-Elevens Become Simpsons ‘Kwik-E-Marts’
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