Well, Microsoft has released two milestone announcements today.
The first, which most readers may be aware of with today’s media coverage, is that Microsoft has negotiated a $10 million dollar deal with Jerry Seinfeld, who will appear as a key celebrity pitchman in ads along with Microsoft Chairman Bill Gates, in an effort to invigorate it’s image in the ongoing Apple Inc. young hip dude versus the Microsoft Corp. stodgy old-fart guy.
This new $300 million ad campaign, one of the largest in Microsoft’s history, and pitting it against Apple will no doubt insure minimal market “shrinkage” for a company which identifies itself only as Microsoft.
We here at Unusual Life are devout lifetime fans of Jerry, attend his sold-out shows at the Paramount, and watch Seinfeld reruns incessantly, so we salute you Bill for crashing at Jerry’s place or whatever you’re going to do in the ads. This sounds like great fun and I want to sit in on those ad brainstorming meetings.
As much as this excites us however, The second bit of news Microsoft announced today is the release of the much anticipated Photosynth online software.
Photosynth is an amazing new way to share and experience photography in a 3D environment.
Our introduction to Photosynth here at Unusual Life happened a couple of months ago when we were contacted by our pal Janet Galore, asking if Microsoft Live Labs could film at our home for a new top secret software project called Photosynth to be released soon.
Apparently, for their Photosynth “How To” software release video they were looking for an interesting home with some cool art, and the right amount of synthy quality…?
Of course!, we replied, and the film crew with talent Laura Foy arrived two days later for the shoot, which was lots of fun. I immediately began researching Photosynth, and realized that in the near future I would have a new tool that would fundamentally change the way that I thought about taking photos in a most profound way. At the shoot, my initial conversation with David Gedye set my mind spinning with creative possibilities and practical applications of synthing photos together in 3D environments: online virtual galleries, travel, real estate, anything to do with sharing visual information.
Like the best of any viewer created online community, it opens the doors to a whole new experience in open community visualization and interactive possibilities.
And guess what?
You can create your own synth – fast, easy, and free.
Here’s the Photosynth release video, featuring our living room.
Here is a Flickr Set of the Photosynth shoot at our place, and the actual Synth that was created of our “92% Synthy” home by Photosynth group manager, David Gedye.
Our friend Blaise Aguera y Arcas speaks eloquently about Photosynth in this very popular TED Talk.